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Performance
Marketing
Experts

From Insights to Impact

Combining creativity, data, and performance marketing to create measurable growth.

I'm

Yedhu
krishhna

Performance Marketer in Thrissur

I’m a passionate Performance Marketer based in Thrissur, Kerala, with a strong interest in helping brands build their online presence and connect with the right audience. I’m a graduate of CDA Academy, where I developed practical knowledge and skills across various areas of digital marketing.

My expertise includes Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Search Engine Marketing (SEM), Email Marketing, and digital marketing analytics. I enjoy combining creativity with data-driven strategies to improve brand visibility, audience engagement, and online growth.

Years of Experience
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Projects Handled
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SERVICES

Social Media Marketing

Social media marketing uses online platforms like Instagram, Facebook, and LinkedIn to connect with people. Businesses share content, run ads, and talk directly with customers to build trust, share brand messages, and increase sales.

Visual production

Visual production refers to creating visual content like videos, photography, animations, and graphics to meet a client’s business goals. It translates abstract brand ideas into engaging, high-impact media for marketing, training, or entertainment.

Search Engine Optimization

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SEO stands for Search Engine Optimization. It is the practice of improving a website to raise its rank on search engine results pages like Google. The goal is to get free, organic traffic without paying for ads

Content Creation

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Creating strategic and engaging content tailored to each client’s brand, target audience, and marketing goals. This includes social media posts, reels, ad creatives, captions, and campaign content designed to improve reach, engagement, brand awareness, and conversions.

Website Development

Website development in digital marketing is the process of building and maintaining the core online hub where campaigns send traffic.

Meta & Google Ads

Planning, managing, and optimizing Meta and Google Ads campaigns to reach the right audience and generate measurable results. Focused on brand awareness, qualified leads, conversions, and maximizing ROAS through strategic targeting, creative testing, and continuous optimization

Google Ads ✱
Social Media Marketing ✱
Video Production ✱
Branding ✱
SEO ✱

Why Performance Marketing Is the New Growth Engine?

From reaching high-intent audiences to turning clicks into measurable conversions, performance marketing helps businesses grow through data-driven campaigns focused on real results. Every campaign can be tracked, tested, and optimized to improve performance and maximize return on investment.In a competitive digital landscape, visibility alone isn’t enough. Performance marketing connects strategy, targeting, creative, and analytics to turn marketing spend into measurable business growth.

Why You Need To Choose Me?

Having worked directly with clients, I understand business goals, audiences, and the customer journey behind every campaign. I combine creativity with data to monitor lead quality, campaign performance, and measurable results. My focus is not vanity metrics, but making every marketing effort purposeful and accountable.

MY PROCESS

How I Turn Marketing Spend Into Measurable Growth.

My performance marketing process combines audience insights, paid advertising, conversion tracking and continuous optimization to turn every campaign into measurable business growth.

01
DISCOVER

Research & Understand

I start by understanding your business, target audience, competitors and customer journey to uncover the strongest opportunities for growth.

Audience Research Competitor Analysis
02
STRATEGIZE

Build the Growth Strategy

I create a data-driven performance marketing strategy with clear campaign objectives, audience targeting, channel selection, budgets and measurable KPIs.

Media Planning Campaign Strategy
03
LAUNCH

Execute & Track

I launch targeted campaigns across platforms such as Google Ads and Meta Ads while implementing accurate conversion tracking to measure what actually drives results.

Google Ads Meta Ads Tracking
04
OPTIMIZE

Test, Learn & Improve

I continuously analyze campaign performance, test creatives, audiences and placements, and optimize budgets toward the combinations generating the strongest returns.

A/B Testing CRO Optimization
05
SCALE

Scale What Works

Once winning campaigns are identified, I scale them strategically while monitoring ROAS, cost per acquisition and conversion performance to maintain profitable growth.

ROAS ROI Scaling

No guesswork. No vanity metrics. Just strategy, data and measurable performance.

FAQ?

Frequently asked questions about the need for digital marketing
1. What is Digital Marketing?
Digital marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, websites, email, and online advertising. It helps businesses connect with potential customers where they spend a significant amount of their time—online.
Digital marketing helps businesses reach a wider audience in a cost-effective and measurable way. It allows companies to target specific groups of customers, build brand awareness, generate leads, and increase sales. It is especially important today because consumers often research and make purchasing decisions online.
The major types of digital marketing include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, and Influencer Marketing. Each method serves a different purpose, such as increasing website visibility, engaging customers, or driving conversions.
Traditional marketing mainly uses channels such as newspapers, television, radio, and billboards, while digital marketing uses online platforms. Digital marketing generally provides better targeting, real-time performance tracking, and direct interaction with customers, making it easier for businesses to measure the effectiveness of their campaigns.

Digital marketing helps businesses guide potential customers through the buying journey—from discovering a product to making a purchase. Through SEO, online advertising, social media, email marketing, and remarketing, businesses can attract qualified leads, build trust, and encourage customers to take action.

PERFORMANCE MARKETING SKILLS

Skills Built for Performance.

From paid acquisition and audience targeting to conversion tracking and campaign optimization, I combine strategy, data and creative thinking to build campaigns focused on measurable business growth.

ROAS Focused
DATA Driven
ROI Oriented

I don't optimize for clicks alone. I focus on the metrics that move businesses forward.

01
PAID MEDIA

Paid Advertising

Building targeted paid media campaigns designed to reach high-intent audiences and generate measurable conversions.

Google Ads Meta Ads Search Ads Display Ads Retargeting
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02
DATA & TRACKING

Analytics & Measurement

Tracking user actions and campaign performance to understand where conversions come from and where opportunities for growth exist.

GA4 Google Tag Manager Meta Pixel Conversion Tracking UTM Tracking
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03
OPTIMIZATION

Campaign Optimization

Testing audiences, creatives, placements and budgets to continuously improve efficiency and campaign performance.

A/B Testing CRO Bid Strategy Budget Optimization Creative Testing
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04
STRATEGY

Performance Strategy

Connecting customer insights, campaign objectives and media planning to create a structured path from awareness to conversion.

Funnel Strategy Audience Research Competitor Analysis Media Planning Customer Journey
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05
GROWTH METRICS

Performance Analysis

Evaluating the metrics that matter to determine profitability, identify winning campaigns and make smarter scaling decisions.

ROAS CPA CPC CTR Conversion Rate ROI
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Platforms & Tools I Use

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BLOGS

Certificates

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imgi_12_imgi_9_google-ads-certificate-best-digital-marketing-freelancer-in-kochi
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imgi_9_imgi_7_hubspot-certificate-best-digital-marketing-freelancer-in-kochi

Testimonial

“Working with Yedhu made our social media feel much more focused and consistent. He understands the brand, comes up with creative content ideas, and knows how to turn simple concepts into engaging posts and videos.”
John
Baker
“Yedhu brings a good balance of creativity and marketing strategy. From planning content to understanding the right audience, his approach helped us communicate our brand more effectively across digital platforms.”
Riya
Makeup Artist
“What stands out about Yedhu is his willingness to experiment, learn, and improve. He approaches the campaigns with fresh ideas while keeping the business objective in mind. Reliable, creative, and easy to work with.”.
Ben
Designer
Enquiry

Connect with me

Whether you’re looking to build your brand, create engaging content, or run campaigns that deliver results, I’m ready to collaborate. Tell me what you’re working on, and let’s turn your next idea into something worth noticing.

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